Building a world around
values that SKF espouses.

Unpacking, and breathing life into SKF’s new-crafted purpose statement
by telling stories of excellence, and innovation
through select customers across Indonesia, Australia, & India.

SKF is a global leader manufacturing and supplying bearings, seals,
lubrication systems, maintenance products, mechatronics products,
power transmission products, & condition monitoring systems.

It started operations in 1907 in Gothenburg, Sweden.
It has a market cap of 89.12 Billion USD.


Videobook | 10 films

Setting out to create a body of work that
details out why we do what we do putting SKF’s customers at the centre.

And in turn makes the purpose statement more accessible internally
within SKF and externally to seduce more customers.


Chapter One | Australia

Building the longest conveyor belt for Australia mining.


Extending the service life of bearings through remanufacturing


Chapter Two | India

 Engineering maintenance free bearings for lifts.


Chapter Three | Indonesia

Improving reliability for the world’s biggest fibre producers.

Chapter Four | Circularity

Making Australian railways circular through remanufacturing

Chapter Five | Re-imagining Culture & Conversations

Believing in things together.

Rising in Good Company

Role–Creative Director-Director-Editor-Sound Director


Writer, Creative Director - Abhinav Raj, 
Sound Artist & Designer - Amartya Ghosh
Director of Photography - Jayant Parasher, Archit Singh
 Creative Producer - Priyanca Singh
Creative Agency - TheAnthill

Pitched to - Sathes, Aparna Srivastav
Clients - Manish Bhatnagar, Aparna Srivastav
(SKF India)