Encouraging Indians to
choose for themselves
AIRBNB INDIA
choose for themselves
AIRBNB INDIA
In India, where people face functional and value-driven accommodation choices, Airbnb truly set itself apart by enabling travelers to make personal choices that are right for them. With That’s Why We Airbnb, we showcased real Indian travelers and their stories, and layout groundwork for Airbnb’s voice in India.
Hero Films
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Director︎︎︎ The Mercadantes
︎︎︎The Govandes don't believe in a formalised curriculum or exams.
Instead, they believe in learning from life experiences and the world around them.
Learn more about unschooling︎︎︎
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Director︎︎︎ The Mercadantes
Malvika and Karuna, a Bengaluru-based couple, spend their days running
a successful wedding planning business. When they're not working, they travel the world to explore new cultures and find creative inspiration.
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Airbnb is all about creating a space for the many,
we knew this answered a deep motivation for Indian travelers.
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Host / Goa
Director – 👋️
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Host / Berlin
Director – 👋️
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The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV,
and is the first large-scale integrated campaign that Airbnb has launched
across the critical Indian market.
Role︎︎︎Creative, Interactive Art Director / Creative Director︎︎︎Shuchi Thakur, Molona Wati Longchar /
Director of Strategy︎︎︎Divyanshu Bhadauria, Sr. Creatives (TWIA): Becca Wadlinger, Pierre Jouffray
Collaborators︎︎︎Sarina Grewal, Akhil Thakur, Disha Mukherji
and is the first large-scale integrated campaign that Airbnb has launched
across the critical Indian market.
Role︎︎︎Creative, Interactive Art Director / Creative Director︎︎︎Shuchi Thakur, Molona Wati Longchar /
Director of Strategy︎︎︎Divyanshu Bhadauria, Sr. Creatives (TWIA): Becca Wadlinger, Pierre Jouffray
Collaborators︎︎︎Sarina Grewal, Akhil Thakur, Disha Mukherji